22squared and Tool’s Geordie Stephens Deliver An Unconventional Comedy for Krystal Burger

Agency 22squared and Tool director Geordie Stephens recently teamed up to create a unique and entertaining campaign for Atlanta-based burger giant Krystal. The campaign, comprised of multiple spots, will roll-out throughout 2015. The first to debut is “Jump,” a comedic :30 featuring an odd gaggle of suburban kids who set up a motorcycle ramp in order to jump a pyramid of cheeseburgers. The ending is yours to imagine.




Client: Krystal
Chief Marketing Officer: Jason Abelkop
Director of Marketing Communication: Angela Johnson

Agency: 22squared
Chief Creative Director: John Stapleton
Creative Director: Curt Mueller
Copywriter: Bobby O’Neill
Art Director: Peter Kehr
Director of Integrated Production: Matt Silliman
Executive Producer: Bryan Jameson
Executive Group Director: Ed Klein
Account Supervisor: Katie Hunter

Production Company: Tool
Director: Geordie Stephens
Managing Director – Live Action/EP: Oliver Fuselier
Managing Director – Digital: Dustin Callif
Executive Producer: Rob Helphand
Producer: Jeff Tanner

Editorial Co.: Cosmo Street
Editor: Tessa Davis

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny…visually engaging…and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.