DNA’s Director X Tells the Truth about Smoking and Left Swipes for Legacy
DNA’s Director X lenses the latest music video-style spot for Legacy’s famous “Truth” campaign, making its broadcast premiere during the 57th Annual Grammy Awards.
The tongue-in-cheek video, titled “Left Swipe Dat,” calls attention toward the negative impact smoking photos can have in social media, including more online dating rejections. The campaign features Becky G and Fifth Harmony, King Bach, Grace Helbig, Harley Morenstein, AlphaCat, and other Internet Icons.
This is not Director X’s first rodeo in this genre, as he recently shot DirecTV’s similarly-styled “Fantasy Football Fantasy” featuring the Manning brothers. Additional recent DNA projects include music videos for Iggy Azalea’s MTV VMA-nominated “Fancy” and “Black Widow,” a surreal video for Pharrell’s recent hit featuring Daft Punk, “Gust of Wind,” and an energetic campaign for the Samsung Galaxy 11.
CMO: Eric Asche
VP, Marketing: Nicole Dorrler
Marketing Director: Mary Dominguez
Marketing Brand Manager: Jasmin Malone
CCO, Partner: Glenn Cole
GCD: Mick DiMaria
GCD: Justin Hooper
Writer: Rebecca Ullman
Designer: Sarah Herron
Group Brand Director: Judson Whigham
Brand Director: Kristine Soto
Brand Manager: Everette Cooke
Brand Coordinator: Chelsea Gilroy
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Senior Film Producer: Marisa Wasser
Film Producer: Esther Perls
Production Co.: DNA
Director: Director X
Partner: David Naylor
Executive Producer: Missy Galanida
Producer: Clark Jackson
DP: Omer Ganai
David Naylor and Associates have set the standard in both the music video and commercial production arenas, forging one of the most innovative production houses in the entertainment world.