Brand New School and The Martin Agency Team Up to Make 2015 Wonderfilled

Brand New School is excited to announce the debut of “Play with Oreo,” the brand’s first Wonderfilled spot of the new year.

Once again Brand New School has partnered with The Martin Agency and Oreo’s parent company Mondelez International, Inc. to create this new addition to the now internationally recognized campaign. The spot has been translated into several different languages and will air globally.

A follow up to the holiday-themed Times Square digital experience, “Play with Oreo” is a musical romp featuring Brand New School’s trademark playful style set to an original song created exclusively for the campaign by French pop star Yelle. The 3D animated spot explores all the possible ways people can eat an Oreo. Whether it’s twisting, licking, dunking, or downing the entire cookie in one bite – there’s no wrong way to devour the classic cookie.

Brand New School debuts this project on the heels of several successful ventures including “SB Free” a short film that helped launch Nike’s new line of skateboarding sneakers, “Anthem” the widespread campaign for Coors Light that debuted during the NFL’s opening weekend, and the “Built Ford Tough” campaign that brought a fresh new look to the carmaker’s advertising.



Client: OREO (Mondelez International, Inc.)
VP, Global Biscuit Category: Jason Levine
VP, Brand Strategy and Communications: Jill Baskin
Senior Director, OREO & Chips Ahoy!: Janda Lukin
OREO Global Brand Manager: Flavio Ackel
OREO Sr Associate Brand Manager: Kerri McCarthy

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Director: David Muhlenfeld
VP/Creative Director: Magnus Hierta
VP/Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
EVP/Worldwide Acct Director: John Campbell
SVP/Group Acct Director: Darren Foot
VP/Account Director: Leslie Hodgin
VP/Account Director: Britta Dougherty
Account Supervisor: Molly Holmes
EVP/Managing Director Production & Development: Steve Humble
Producer: Heather Tanton
Junior Producer: Maggie Shifflett
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer

Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Dennis Go
Managing Director: Devin Brook
Head of Production: Julie Shevach
Producer: Johnna MacArthur
Designer: Andrés Rivera
Designer: Jeffrey Welk
Designer: Jungeun Kim
Designer: Lindsey Mayer-Beug
Designer: Serge Kirsanov
CG Director: Russ Wootton
2D Lead: Mark French
Technical Director: Dan Bradham
3D Animator: Carmine Laietta
3D Animator: Jon Burke
3D Animator: Spyridon Serbos
3D Animator: Sam Crees
3D Artist & Cell Animator: Jeff Bryson
3D Artist & Cell Animator: Morten Christensen
3D Lighting: Michael Lampe
3D Lighting: Sylvia Apostol
3D Modeler: Atsuki Hirose
3D Modeler: Scott Denton
3D Modeler: Young Lee
3D Rigger: Jason Bikofsky
3D Rigger: Jonah Austin
2D Compositor: Jeen Lee
2D Compositor: Jeff (Dragon) Billon
Storyboard Artist: Fred Fassberger
Storyboard Artist: Tung Chow
Assistant Editor: Tyler Byrnes

Music Composition & Lyrics: David Muhlenfeld, English Major

Music Production & Mix: Duotone
Engineer: Aaron Mirman
Producer: Lissa Farquhar
Executive Producer: David Leinheardt

Final Master: The Lodge
Voiceover talent: Yelle
Music Supervision: Aaron Mercer, Wool&Tusk

Public Relations: Weber Shandwick
Media: Media Vest
Social: 360i

About Brand New School:

Brand New School is an integrated creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, telling stories, solving problems and shaping experiences for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.