Tom Brady Stars in UGG’s First Global Campaign Cut by Whitehouse Post

Footwear brand UGG Australia recently launched “This is UGG,” their first global campaign via M&C Saatchi LA. The international multi-media campaign stars longtime brand ambassador Tom Brady in a trio of heartfelt and personal spots skillfully sewn together by Whitehouse Post’s Rick Lawley with finishing by Carbon VFX.

Directed by HSI’s Brendan Malloy, the first spot in the series entitled “Time Out” follows Brady as he muses on the importance of life’s simpler moments while taking time out from his busy schedule to golf with his father. Lawley’s thoughtful cuts paired with the classic black-and-white footage invoke a feeling of nostalgia for small moments that cannot be recreated. Additional spots with more members of Brady’s family are slated to debut later this year.

“This is UGG” is Lawley’s second project with UGG and M&C Saatchi, following last fall’s clever “For Gamechangers” spot in which Brady travels through time inside the confines of a bus.



Client: UGG Australia
Title: “Time Out”

Agency: M&C Saatchi Los Angeles
Executive Creative Director: James Bray
Creative Directors: Ron Tapia
Creative Team: Stephen Reidmiller, Jamie Dos Santos
EVP Director of Operations: Rachel Nairn
Account Director: Christy Shannon-Hayes
Account Supervisor: Makeia Carrier
Producer: Jen Weinberg

Production Company: HSI
Director: Brendan Malloy

Editorial Company: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: James Dierx
Executive Producer: Joni Williamson
Producer: Joanna Manning

Finishing: Carbon VFX
Creative Director: Chris Noellert
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.

About Carbon VFX:

Carbon is a full-service creative studio specializing in visual effects, motion graphics, and design. We are big enough to handle complex projects, yet small enough to provide personalized attention. We have the experience to collaborate at every level, from supervision and workflow to design and finish. Most importantly, we are driven by a desire to create, and to get our name on really great work.