DNA’s Director X Creates a Manning Football Fantasy for DIRECTV
To promote the launch of DIRECTV’s new, exclusive Fantasy Zone channel, the first to be dedicated to nothing but fantasy football, Eli and Peyton Manning break into song in honor of the celebrated hobby. In the video, the duo takes to the gridiron, but with hip-hop getups instead of football uniforms and provocative female dancers in place of cheerleaders. The brothers conjure up a variety of humorous football fantasies, including a football filled with nachos, a goal post that doubles as a waterfall, and a shower that produces hundreds of tiny footballs instead of water. This montage of absurd events, cut with interludes of hot babes and the Mannings’ outrageous lyrics, stays true to the campaign’s signature wit.
“Fantasy Football Fantasy” showcases Director X’s expertise in both the commercial and music video space. His work includes spots for brands like Smirnoff and Nabisco, and music videos for major artists including Usher, John Mayer, and Justin Bieber. Recently, his video for Iggy Azalea’s “Fancy” received four MTV VMA nominations in the categories of Video of the Year, Best Female Video, Best Pop Video, and Best Art Direction.
DNA has garnered a reputation as a premier production company through industry-leading work with an array of major brands, artists, and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Earlier this year, DNA produced an energetic campaign for the Samsung Galaxy 11, and a breathtaking music video for David Gray’s single, “Back in the World.”
Title: “Fantasy Football Fantasy”
Agency: Grey Worldwide
President, CCO: Tor Myrhen
Group Creative Directors: Doug Fallon & Steven Fogel
Executive Producer: Andrew Chinich
Producer: Lindsay Myers
Production Co: DNA
Director: Director X
President: David Naylor
Executive Producers: Missy Galanida & Patricia Judice
Line Producer: Justin Diener
David Naylor and Associates have set the standard in both the music video and commercial production arenas, forging one of the most innovative production houses in the entertainment world.