Whitehouse Post Revisits America’s Favorite Framily in New Sprint Spots

Continuing an already successful campaign, the latest Sprint commercials, cut by Whitehouse Post Editors Trish Fuller and Lisa Gunning via Figliulo & Partners, further explore the adventures of an eclectic collection of characters living life as a “Framily.”

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Imperial Woodpecker’s Stacy Wall directs the offbeat cast, featuring a hamster father voiced by comedian Andrew Dice Clay, a cheerful mom played by Judy Greer, and Saturday Night Live’s Kyle Mooney as they navigate normal “Framily” matters. The new spots take us along for more quirky Frobinson escapades as they go bowling, get rescued from a roadside motorcycle breakdown by Dad, and pay a visit to NASCAR driver Jeff Gordon and his “Framily” member Lug Nut.

The initial four spot package, including “Meet The Frobinsons,” “Framily Portrait,” “Grandpa,” and “Gordon,” was skillfully cut by Gunning earlier this year.



Client: Sprint
Title: “Count On It,” “Spin Off”

Agency: Figliulo & Partners
Chief Creative Officer: Mark Figliulo
Creative Director: Jon Randazzo
Art Director: Jay Wee
Copywriter: Chris Baker
Head Writer: Joe Ventura
Head of Production: Robert Valdes
Producer: Jennifer McKenzie, Andrew May

Production Co: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Charlie Cocuzza
Producer: Andrew Travelstead

Editorial Co: Whitehouse Post
Editors: Trish Fuller (“Count On It”), Lisa Gunning (“Spin Off”)
Assistant Editor: Matt Schaff, Tim Quackenbush
Executive Producer: Lauren Hertzberg
Producer: Nick Crane

Post Production Co: The Mill
VFX Producer: Rachael Trillo

Telecine Co: The Mill
Colorist: Fergus McCall

Audio: Sound Lounge
Mixer: Tom Jucarone

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.