Tool Hires Mike Lobikis as Head of Sales

Tool is pleased to announce the addition of Mike Lobikis as Head of Sales. Lobikis will be tasked with overseeing all U.S. based sales territories, expanding opportunities for the company, and recruiting both live-action and integrated directorial talent. Lobikis will report directly to Managing Director, Live Action/EP Oliver Fuselier and Managing Partner, Digital Dustin Callif.


“I’m excited to work at such an innovative company where, no matter who I’m in touch with, I can match any project with someone who will do a killer job on it,” said Lobikis. “The talent at Tool is so diverse, they truly have something for everyone and I’m excited to tell that story.”

Prior to Tool, Lobikis was Director of East Coast Sales at Über Content, and held sales positions at Spot Welders, GO FILM, Speedshape and Sound Lounge.

“We’re thrilled to have Mike on board,” notes Fuselier. “He brings a wealth of experience, deep understanding of both the live action and integrated sides of our industry, and the ability to solve challenging, creative problems.”

Tool welcomes Lobikis on the heels of another successful awards sweep. The production company was awarded Cannes Lions in multiple categories for work on projects including Intel + Toshiba’s “The Power Inside,” Sony’s “GT6: First Love,” Tourism Victoria’s “Remote Control Tourist,” and Water is Life’s “4-Year-Old’s Bucket List.” Most recently, Tool launched an innovative digital passion project utilizing Oculus Rift technology titled “South Park Oculus Experience.”


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny…visually engaging…and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.