Award-winning integrated creative company Brand New School is excited to announce the addition of Nellie Chung as Vice President of Strategy and Business Development.
Chung joins the team as an accomplished business development strategist, having recently acted as VP of Client Solutions at broadcast communications and digital production company Synaptic Digital. Chung was also part of the teams at Magnet Media, Vidicom, Nielsen, and Encompass Media.
With a diverse background that includes stints in the publishing, broadcast, and digital arenas, Chung will help Brand New School to refine their strategic vision by applying her experience in devising content for prominent brands. Chung will use her unique understanding of industry and consumer perspectives and the enduring relationships she has forged with key players across the global advertising industry to expand opportunities for the company.
“I’ve long admired Brand New School’s digital creativity and powerful storytelling expertise,” said Chung. “I have been fortunate to work with not only some of the world’s biggest brands, but with some of the most progressive, and I’m so excited to bring that experience to such an innovative team.”
On the heels of a recent re-brand, Brand New School welcomes Chung amidst one of its most creatively successful years to date. With robust Design, Live Action, and Digital offerings, Brand New School executes a wide array of projects, including animation, live action commercials and branded content, VFX, branding, digital projects, and apps.
Brand New School prides itself in bringing a unique, collaborative approach to its projects, and believes fully in the power of design to tell their clients’ stories. Recently, they created a philanthropic interactive installation for long-time Boston Marathon sponsor Poland Spring which captured the inspirational spirit of the marathon by including two video walls with motivating messages as well as an interactive fundraising effort. Other examples of their client offerings include an animated Times Square digital takeover for Oreo, and a visually bold commercial for Knob Creek, among others.
About Brand New School:
Brand New School is an integrated creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, telling stories, solving problems and shaping experiences for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.