DNA Director Rich Lee and Questlove Shine the Spotlight on Creatives for Honda

DNA Director Rich Lee teamed up with Muse Communications and musician Questlove to show the creative side of the 2015 Honda Fit in “Meant For You. Fit For You.”


Featuring an architect, a musician, and a stylist, this live action campaign demonstrates the ease with which professionals are able to engage in their creative pursuits when they have the perfect vehicle. Lee’s expressive shots capture the sleek body of the Honda Fit, emphasizing that its functionality is perfect for today’s budding visionary. Questlove’s inspiring narration provides the perfect addition to the spot, motivating the audience to “find your fit.”

This is the latest in a series of major accomplishments for Lee, who recently crafted a thrilling :30 for USPS tying in with the release of The Amazing Spider-Man 2, a spot for Hyundai, and music videos for megastars such as Eminem and Alicia Keys.

DNA has garnered a reputation as a premier production company through industry-leading work with an array of major brands, artists and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Recently, DNA produced an energetic campaign for the Samsung Galaxy 11, and a breathtaking music video for David Gray’s single, “Back in the World.”



Client: Honda
Title: “Meant For You. Fit For You.”

Agency: Muse Communications, Inc
Chairman/CCO: Jo Muse
President: Shelley Yamane
Creative Director: Michael James McCallum
Associate Creative Director: Jeff Perreca
Copy Writer: Aireka Muse
Account Director: Gina Cadres
Account Supervisor: Kerry Adams
Producer: Daryll Merchant

Production Company: DNA
Director: Rich Lee
Executive Producer: David Naylor
Executive Producer: Patricia Judice
Executive Producer: Missy Galanida
Producer: Justin Si Diener

Editorial Company: Hybrid Edit
Editor: Michael Bartoli
Executive Producer: Gail Butler
Producer: Song Choi

About DNA:

David Naylor and Associates have set the standard in both the music video and commercial production arenas, forging one of the most innovative production houses in the entertainment world.