Carbon VFX Turns Carter’s World Upside Down in MTV Promo

“Finding Carter,” MTV’s newest scripted drama series, tells the story of 16 year-old Carter’s life-changing discovery that the woman she thought was her mother actually kidnapped her when she was three years-old.

To visualize the complete shock of Carter’s news, MTV teamed up with Carbon VFX to literally turn her life upside down in this image promo. MTV built a rig that flipped the set of Carter’s bedroom 180 degrees while the actress stood in front — creating an effect fully in-camera. Carbon’s VFX Supervisor Kieran Walsh, expertly led the shoot in Atlanta and also seamlessly composited additional elements of falling items in Flame, to enhance the devastating effect. Carter’s old life is destroyed, her memories are shattered and now she’s left to figure out how it all happened.



Client: MTV
Title: “Finding Carter” Promo

Agency: MTV, On-Air Promos
EVP Marketing: Tina Exarhos
SVP, On-Air Promos: Joe Ortiz
VP Creative Director: Lu Chekowsky
Associate Creative Director: Justin Russell
VP Strategy: Lauren Epstein
Director: Patrick Cummings
Producer: Adam Palmer
Writers: John Sinclair, Jodi Lennon, Jason Letkiewicz
Art Director: Lance Russoff
DP: Jeff Cutter
Production Designer: Lester Cohen
Editor: Kim O’Donnell
Sound Design: David Hnatiuk

VFX: Carbon VFX
Creative Director: Kieran Walsh
Executive Producer: Frank Devlin

Color: The Mill
Colorist: Sal Malfitano

About Carbon VFX:

Carbon is a full-service creative studio specializing in visual effects, motion graphics, and design. We are big enough to handle complex projects, yet small enough to provide personalized attention. We have the experience to collaborate at every level, from supervision and workflow to design and finish. Most importantly, we are driven by a desire to create, and to get our name on really great work.