Tool Signs Internationally Acclaimed Filmmaker Jaci Judelson

Tool is pleased to announce the addition of acclaimed director Jaci Judelson to its talented roster of filmmakers.




Jaci Judelson joins the team as a world-renowned director.  She is known for her visual style, natural approach, and her ability to capture moments, transforming the emotions, nuances and humor that are typical aspects of everyday life into artistic and moving film concepts with nothing but a camera lens and her own imagination.

With a background in fashion and culture, Judelson has directed commercials, documentaries and content-driven branded entertainment. She directed the documentary series Undressed: Fashion in the 20th Century, featuring fashion icons like Karl Lagerfeld, Ralph Lauren, Calvin Klein, Jil Sander and Mario Testino. The four-part docu-series was broadcast internationally on Channel Four, Bravo and Canal+.

Jaci directed Tina Barney: Social Studies, which premiered at the Barbican Museum in London, aired on the Sundance Channel, and was greeted with critical acclaim on the international film festival circuit. She also directed Je m’appelle Gréco, an intimate view of the legendary French singer, Juliette Gréco,  and the recently-completed Sundance film series, Single Stories.

Judelson has experienced success across commercial worlds both in the US and in Europe, where she also resides, and often takes the lead on photography for her clients’ print campaigns as well. She’s worked with clients like Nokia, L’Oréal, Evian,, Gap, France Telecom and Dove, for their “Real Women” series. In addition, she has created branded content and films for clients such as BMW, Ralph Lauren, H&M, Vogue Paris, and GQ. On the social action side, Judelson has directed AIDS public service commercials, as well as the “Vote From Abroad” internet campaign for President Obama’s 2008 election run.

Tool signs Judelson as it continues to evolve into one of the most recognized production companies in the industry. The company recently pulled in 11 One Show awards for campaigns including Remote Control Tourist, Water is Life’s “4-Year-Old’s Bucket List,” Apple’s “30 Years,” and Dove’s “Real Beauty Sketches.”


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny…visually engaging…and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.