Rock Paper Scissors and a52 Laugh Out Loud with Kevin Hart and Vitamin Water

Rock Paper Scissors Editors Adam Pertofsky, Damion Clayton, and Neil Meiklejohn along with the VFX and finishing teams at a52 deliver a comical :60 for Vitamin Water, featuring comedian Kevin Hart.

Made in collaboration with agency Crispin Porter + Bogusky, “Make It Big” follows Hart’s unorthodox and comedic path to success, supported with the hashtag #HowIHustle. From a day job for which the shoe doesn’t quite fit, to stand-up comedy flops, and eventually to sold-out stadiums, Hart always hydrates his hustle with Vitamin Water.



Client: Vitamin Water
Title: “Make It Big”

Agency: Crispin Porter + Bogusky

Editorial: Rock Paper Scissors
Editor: Adam Pertofsky, Damion Clayton, Neil Meiklejohn
Executive Producer: Carol Lynn Weaver

VFX Studio: a52
CG Supervisor: Kirk Shintani
2D VFX Artists: Andy Rafael Barrios, Andy Bate, Richard Hirst, Cameron Coombs
Roto: Tiffany Germann, Cathy Shaw
Producer: Scott Boyajan
Executive Producer: Megan Meloth

Design Studio: Elastic
Designer: Henry DeLeon
2D Artists: Ekin Akalin, Alan Chen
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall

About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.

About a52:

Established in 1997 as a destination for the very latest high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The boutique full-service studio in Santa Monica works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic, the latter of which was recently named one of Fast Company’s 10 Most Innovative Companies in Entertainment.

a52’s collaborations with top directors, agencies and clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards.a52’s seamlessly integrated visual effects have helped to earn it near-annual AICP Show recognitions, top honors at Annecy, an Outstanding Commercial Emmy, and honors from the ANDY, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.