Elastic’s Headless Directs Beautiful New FEMA PSA
This hurricane season, JWT Atlanta is launching a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Elastic directing trio, Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.
“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers’ heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.
View the spot and learn your flood risk here: www.FloodSmart.gov/ourhome.
Title: “Our Home”
Agency: JWT Atlanta
Group Account Director: Lesley Brown
Account Supervisor: Tessa Rogers
Account Executive: Lauren Geismar
Group Creative Director: Lando Ettrick
Art Director: Deb DeWitt
Copywriter: Tiffani Harcrow
Director of Integrated Production: Peter Blitzer
Integrated Producer: Renee Williams
Project Manager: Diana Gomez
Production Company: Elastic
Executive Producer: Jennifer Sofio Hall
Music Composition: Beacon Street Studios
With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.