Tool Hires Lori Stonebraker as Executive Producer of Live Action

Tool is pleased to announce the addition of Lori Stonebraker to its commercial team as Executive Producer of Live Action. Stonebraker will work on all aspects of live action projects for Tool, from initial bidding and concept phase to post production.  

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With production and management styles rooted in authenticity and integrity, Stonebraker joins Tool with over a decade of experience and a solid reputation across the industry. In addition to producing award-winning TV and film projects, she has produced commercials for global brands such as Lexus, McDonald’s and Verizon, to name a few.

From shooting the “Running of the Bulls” event in Spain to scouting the Dolomites mountain range in Italy by helicopter to battling avalanches at 16,000 feet, Stonebraker’s award-winning work has taken her around the world and is nothing short of adventurous. She has also built an impressive music video portfolio, and was even nominated for Producer of the Year at the ACM Awards for Alan Jackson and Jimmy Buffet’s “It’s Five O’Clock Somewhere.”

In addition to a long list of director collaborations, Stonebraker has worked with companies like Partizan, Momentum Films, Propaganda, and MJZ.

Tool welcomes Stonebraker on the heels of another successful awards sweep. The production company was recently awarded 10 Webbys for the projects “Remote Control Tourist,” Intel “The Power Inside,” Google “Art Copy & Code,” Water is Life “4-Year-Old’s Bucket List,” and Dove “Real Beauty Sketches.”


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny…visually engaging…and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.