Tool is humbled by the sweeping collection of top award nominations for several of its groundbreaking integrated and live-action projects over the past year.
The production company scored 28 nominations for the One Show Interactive and Advertising awards across categories in User Experience, Social Media, Online Films & Video (short and long form), Brand Transformation, and more. Nominees include Director Jason Zada’s “Remote Control Tourist” campaign and Director Alec Helm’s “4-Year-Old’s Bucket List.”
Additionally, Tool received 19 Webby Award nominations and six honors across categories such as Interactive Advertising & Media, Mobile & Experience Marketing, Online Film & Video, Social, and more. Interactive Director Ben Tricklebank’s “First Love” for Playstation GT6 is nominated in the categories of Online Film & Video: Branded Entertainment Long Form and Social: Sports. Director Tom Routson’s Diehard “Getaway” is nominated in three categories: Best Editing in Online Film & Video, Branded Entertainment, and Online Film & Video.
In the few years prior, Tool has won 18 One Show awards and 15 Webby awards. Collectively, the production company has brought home 337 awards for its live-action, digital, and interactive advertising content.
Voting for the Webby Awards is now open, and Tool fans can vote for their favorite projects here.
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.