DNA Partners with Hilly Reps for Midwest Representation

Production house DNA is pleased to announce its partnership with Hilly Reps for commercial representation in the Midwest. Hilly Reps will drive DNA sales initiatives by pairing the studio’s all-star list of directors with a wide range of top-tier creative projects.


“Working with Hilly Reps offers a huge advantage for our sales team. Their executives come from varied backgrounds and bring a real diversity of experience” notes DNA Executive Producer Patricia Judice. “We’re excited to work with people who not only understand our needs, but who also have a solid understanding of what happens on the content creation and direction side.”

The Hilly Reps team is led by Hillary Herbst, who started the firm in 1981. Herbst’s extensive production knowledge provides her with unique insight when working with her clients. Her partner, Sonia Blum, brings her advertising expertise to the company as a former agency account director both at FCB and Euro RSCG, and previously served as Director of Business Development for a local production company.

DNA has garnered a reputation as a premier production house through industry-leading work with an array of major brands, artists and organizations including Sony, Lexus, Target, Budweiser, and Verizon, to name a few. Recently, DNA debuted a thrilling :30 for USPS and The Amazing Spider-Man 2 by Directors Marc Webb and Rich Lee


About DNA:

David Naylor and Associates have set the standard in both the music video and commercial production arenas, forging one of the most innovative production houses in the entertainment world.