Rock Paper Scissors and Ronald McDonald Love Taco Bell

Rock Paper Scissors Editor Grant Surmi cuts a series of candid spots for Taco Bell in collaboration with Deutsch L.A. The spots mark the fast-food chain’s first attempt to enter the breakfast food space, which until now has been ruled by McDonald’s. Directed by Moxie Pictures’ Errol Morris, the trio of spots feature a host of real people all appropriately named “Ronald McDonald” stating how much they love Taco Bell’s new breakfast options.

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Client: Taco Bell
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollamante

Agency: Deutsch L.A.
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Experiential Executive Creative Director: Daniel Chu
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Integrated Creative Director: Xavier Teo
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Experiential ACD: Amy Boe
Experiential Copywriter: Catharine Ogletree
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production: Moxie Pictures
Director: Errol Morris
Director of Photography: Dariusz Wolski
Executive Producer: Robert Fernandez
Line Producer: Julie Ahlberg
1st A.D.: Rick Lange

Editorial: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Executive Producer: Carol Lynn Weaver
Producer: Shada Shariatzadeh

Post Facility: a52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack

Music: Kusiak Music
Composer: John Kusiak

Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Milller
Producer: Jessica Locke

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