Tool’s Geordie Stephens Powers Up the Day for Milk PEP

Tool Director Geordie Stephens teams with Lowe Campbell Ewald to launch “Milk Life,” the groundbreaking campaign for Milk PEP that marks the brand’s departure from its famous “Got Milk” tagline.  In this energetic :30, ambitious individuals go about their active daily lives powered by milk protein.



Client: Milk PEP
CEO: Julia Kadison
Marketing Director: Victor Zaborsky
Marketing Manager: Katie Degenova

Agency: Lowe Campbell Ewald NY
SVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
SVP Executive Producer: Josh Litwhiler
President: Sal Taibi
EVP Group Account Director: Jonathan Lange
Account Director: Lisa Stroh
Account Supervisor: Emily Goodwin
Account Executive: Danielle Barish
Senior Project Manager: Michael Schlachter
Senior Business Affairs Manager: Toni Velez-Lucarelli

Production Company: Tool of North America
Director: Geordie Stephens
Executive Producer: Oliver Fuselier
Producer: Jeff Tanner

Editorial Company: Union
Editor: Mike Colao
Editor: Sara Mills

Music Company: Beta Petrol
Executive Producer: Jason Baker
Executive Producer: Brent Asbury

VFX Company: Method Studios
GM CO3/Method Studios New York: Stuart Robinson
Producer: Heather Saunders

About Tool

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.