Whitehouse Post and The Martin Agency Tackle Life’s Big Questions for GEICO

GEICO’s Did You Know Campaign continues, this time with beloved children’s storybook character, Pinocchio. As you’ll see, he’s not so well loved by the room full of people who paid for a self-help seminar.


“Pinocchio” joins two other DYK spots currently in rotation, “Tricky” and “Auctioneer.” The Did You Know campaign first debuted in June of 2013. GEICO worked with longtime AOR The Martin Agency, Radical and Whitehouse Post Editor Matthew Wood to bring the campaign to life and will continue to roll out new DYK spots over the coming months.



Client: GEICO
Title: Pinocchio
Air Date: February 17, 2014

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Wade Alger
ACD(s): Neel Williams, Justin Harris
VP/Agency Executive Broadcast Producer: Molly Schaaf
Agency Producer: Alex Scheer-Payne
Agency Junior Producer: Emily Taylor
Business Affairs Supervisor: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
VP/ Group Account Director: Brad Higdon
Account Supervisor: Parker Collins
Account Executive: Meg Ingraham
Project Manager: Emily Masters

Production Company: Radical
Director: Steve Miller
Director of Photography: Eric Schmidt
Executive Producer: Gregg Carlesimo
Line Producer: Barbara Benson

Editorial Company: Whitehouse Post, Chicago
Editor: Matthew Wood
Assistant Editor: Caleb Hepler
Executive Producer: Dan Bryant
Editorial Producer: Dawn Guzowski

Telecine: Co. 3
Colorist: Tim Masick

Animation & VFX: The Mill
VFX Supervisor: Randy McEntee
Executive Producer: Zu Al-Kadiri
Senior Producer: Colin Blaney
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.