Rock Paper Scissors and a52 Give Time Warner Cable the Star Treatment

Rock Paper Scissors Editor Biff Butler and an a52 VFX team led by Andy McKenna deliver a star-studded Super Bowl spot via Ogilvy & Mather New York. The result is an energetic, star-studded :60 for Time Warner Cable.

The spot, directed by Prettybird’s Paul Hunter, takes place in a whirlwind of on-set action inside the mythical, Vegas-esque “New World” of Time Warner Cable. P. Diddy guides his celebrity co-stars through fast cuts between a who’s who of cable TV. The celebrities were filmed in different locations around the country and were brought together through a series of deft cuts by Butler and seamless VFX by a52, who took on the monumental task of enhancements, background replacements, compositing, explosions and CG transition.



Client: Time Warner Cable
Title: “New World”
Air Date: February 2, 2014

Agency: Ogilvy & Mather
Executive Creative Director: Tommy Henvey
Creative Director/Copywriter: Will Conrad
Creative Director/Art Director: Todd Goodale
Executive Producer: Patti McConnell, Karl Westman
Producers: Garrett Crabb, Jane Minehan

Production Company: Prettybird
Director: Paul Hunter
Co-Founder/Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Producer: William Green

Editorial: Rock Paper Scissors
Editor: Biff Butler
Editorial Assistants: Dan DeWinter, Parker Whipple
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano

VFX: a52
VFX Supervisor/Lead Flame: Andy McKenna
CG Supervisor: Kirk Shintani
Flame Artists: Andy Barrios, Hugh Seville, Mark Loso, Steve Wolff, Cam Coombs
CG Artists: Brian Lee, Gregg Domain, Joe Chiechi, Tommy Kernan, Shelby Strong
Matte Painter: Eric Mattson
Design/Animation: Steven Do, Lynn Cho
Executive Producers: Megan Meloth, Jennifer Sofio Hall
Producer: Scott Boyajan

Sound Design/Mix: Heard City
Mix: Phil Loeb
Sound Design/Mix: Dan Flosdorf
Managing Director: Gloria Pitagorsky

Music Score: JSM

About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers

About a52:

Established in 1997 as a destination for the very latest high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The boutique full-service studio in Santa Monica works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic, the latter of which was recently named one of Fast Company’s 10 Most Innovative Companies in Entertainment.

a52’s collaborations with top directors, agencies and clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards.a52’s seamlessly integrated visual effects have helped to earn it near-annual AICP Show recognitions, top honors at Annecy, an Outstanding Commercial Emmy, and honors from the ANDY, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.