Rock Paper Scissors and a52 Snag Nine Super Bowl Spots

Rock Paper Scissors, its UK partner, The Quarry, and a52 deliver a combined nine Super Bowl spots for brands including Coca-Cola, Wonderful Pistachios, Microsoft, Time Warner Cable, T-Mobile and Jaguar. Check them out!

Coca-Cola “It’s Beautiful”
“It’s Beautiful” is a wide-ranging ode to the diversity of America. Americans from a staggering array of backgrounds appear on the screen in an expansive montage spliced together by Wall. These individuals are seen at work and play, smiling, dancing and performing in every remote and urban corner of the nation as God Bless America courses over the action in a panoply of languages.

Client: Coca-Cola
Agency: Wieden + Kennedy

Editorial: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Austyn Daines
Executive Producer: Carol Lynn Weaver
Producer: Lauren Wilson

VFX: a52
Lead Flame: Jesse Monsour
Flame Artist: Brendan Crockett
Colorist: Paul Yacono
Color Assistant: Gemma Parr
Executive Producers: Jennifer Sofio Hall, Megan Meloth
Producer: Jamie McBriety

Time Warner Cable “New World”

“New World” takes place in a whirlwind of on-set action inside the mythical, Vegas-esque “New World” of Time Warner Cable. P. Diddy guides his celebrity co-stars through fast cuts between a who’s who of cable TV. The celebrities were filmed in different locations around the country and were brought together through a series of deft cuts by Butler and seamless VFX by a52, who took on the monumental task of enhancements, background replacements, compositing, explosions and CG transition.

Client: Time Warner Cable
Agency: Ogilvy & Mather

Editorial: Rock Paper Scissors
Editor: Biff Butler
Editorial Assistants: Dan DeWinter, Parker Whipple
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano

VFX: a52
VFX Supervisor/Lead Flame: Andy McKenna
CG Supervisor: Kirk Shintani
Flame Artists: Andy Barrios, Hugh Seville, Mark Loso, Steve Wolff, Cam Coombs
CG Artists: Brian Lee, Gregg Domain, Joe Chiechi, Tommy Kernan, Shelby Strong
Matte Painter: Eric Mattson
Design/Animation: Steven Do, Lynn Cho
Executive Producers: Megan Meloth, Jennifer Sofio Hall
Producer: Scott Boyajan

Microsoft “Empowering”
“Empowering” is an uplifting new :60 from Microsoft, voiced by ALS survivor and former NFL player Steve Gleason. The spot gives viewers an inspiring look at the people using Microsoft technology to break down barriers and to make the impossible possible. A doctor preps for surgery by studying 3D scans controlled via Microsoft Kinect, a small child learns to walk on prosthetic limbs, a young woman hears for the first time using the latest hearing aid technology – all serve as examples of the everyday miracles produced by Microsoft technology.

Client: Microsoft
Agency: BLK-OPS

Editorial: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Will Butler
Executive Producer: Carol Lynn Weaver
Producer: Dina Ciccotello

Color: a52
Colorist: Paul Yacono
Executive Producers: Megan Meloth, Jennifer Sofio Hall

Wonderful Pistachios Part I & Part II

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These two :15s work in tandem: Part 1 featuring a confident Stephen Colbert seated beside a bald eagle, explaining to the audience that this wonderful product ought to sell itself. Part 2, airing 30 seconds later, transports viewers into the same room, this time garishly redecorated in Wonderful Pistachios’ trademark green, part of a branding onslaught that ends with the comedian splitting his head in half to reveal a pistachio head underneath.

Client: Wonderful Pistachios
Agency: Fire Station

Editorial: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Clarke Rives
Executive Producer: Carol Lynn Weaver
Producer: Alexandra Zickerick

Coca-Cola “Going All the Way”
“Going All The Way” spotlights a Wisconsin seventh grade football player who, much to his surprise, is thrust into the closing moments of a tied football game. The unlikely hero recovers a fumbled football and runs for the winning touchdown – a triumph that inspires him to keep running – taking to the streets of suburban Green Bay and traveling all the way to the end zone of the nearby Lambeau Field, where a groundskeeper awards him with a Coke. a52 was tasked with sky replacement, stadium enhancement and the computer-generated snow towards the end of the spot.

Client: Coca-Cola
Agency: Wieden + Kennedy

Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Executive Producer: Carol Lynn Weaver
Producer: Chrissy Hamilton

VFX: a52
VFX Supervisor/Lead Flame:  Andy McKenna
Flame Artists: Andres Barrios, Cam Coombs, Brendan Crockett, Matt Sousa
Online Editors: Dan Ellis, Kevin Stokes
CG Supervisor: Kirk Shintani
Roto: Tiffany Germann
Executive Producers: Jennifer Sofio Hall, Megan Meloth
Producer: Meredith Cherniack

Jaguar “Rendezvous”

“Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Such is the question posed by Rendezvous Jaguar’s first-ever Super Bowl spot. Actors Tom Hiddleston, Ben Kingsley and Mark Strong, who have played some of the most evil villains of all time consider the possibilities – maybe it’s their accent, their thirst for power or maybe because they all drive Jaguars.

Client: Jaguar
Agency: Spark44

Editorial: The Quarry
Editor: Paul Watts
Assistant Editor: Céline Zapater
Executive Producer: Tor Adams

T-Mobile “We Killed the Long-Term Contract” & “Speed”

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T-Mobile eliminates the long-term contract and emphasizes network speed in a pair of delightfully straightforward :30s for the Super Bowl.

Client: T-Mobile
Agency: Publicis Seattle

“We Killed the Long-Term Contact” Credits
Editorial: Rock Paper Scissors
Editor: Austyn Daines
Executive Producer: Carol Lynn Weaver

Production: Elastic
Creative Director: Angus Wall
Designer: Jeremy Landman
Animator: Steven Do
Colorist: Paul Yacono
Color Assist: Gemma Parr
Online Editor: Kevin Stokes, Dan Ellis
Executive Producers: Megan Meloth, Jennifer Sofio Hall
Producer: Anna Vegezzi

“Speed” Credits
Editorial: Rock Paper Scissors
Editor: Jamie Foord
Assistant Editor: Lauren Dellara
Executive Producer: Carol Lynn Weaver
Producer: Shada Shariatzadeh

Production: Elastic
Designers: Lisha Tan, Jon Forsman, Lynn Cho
Animators: Sean Garfinkel, Steven Do, Alan Chen
Colorists: Paul Yacono, Tommy Hooper
Color Assist: Gemma Parr
Flame Artist: Brendan Crockett
Executive Producers: Megan Meloth, Jennifer Sofio Hall
Producer: Heather Johann


About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.

About a52:

Established in 1997 as a destination for the very latest high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The boutique full-service studio in Santa Monica works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic, the latter of which was recently named one of Fast Company’s 10 Most Innovative Companies in Entertainment.

a52’s collaborations with top directors, agencies and clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards.a52’s seamlessly integrated visual effects have helped to earn it near-annual AICP Show recognitions, top honors at Annecy, an Outstanding Commercial Emmy, and honors from the ANDY, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.

About The Quarry:

Arguably London’s most awarded film editors.