Whitehouse Post Bottles Super Bowl Spot for Heinz

Heinz is pouring into homes across the globe in a Super Bowl :30 cut by Whitehouse Post Editor Matthew Wood via Cramer-Krasselt Chicago. Working with images shot by Director Chris Woods, Wood pieces together an upbeat anthem to the classic condiment. The spot portrays everyone – from a cop at a big-city diner, to a hippie family camping in the mountains, to a parking lot of tailgating revelers humming If You’re Happy and You Know It – as they top off their meals with Heinz.




Client: Heinz
Spot Title: Heinz
Length & Version: :30

Agency: Cramer-Krasselt Chicago
ECD: Derek Green
GCD: Gary Doyle
Senior Art Director: Brandon Ireland
Senior Copywriter: Beth Kerin
Art Director: Ewa Lonska
Copywriter: Kris Kennedy
Campaign Manager: Reseda Westbrook
Executive Producer: Scott McBurnie

Production Co: Recommended Media
Director: Chris Woods
Executive Producer: Jeff Rohrer

Editorial Co: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Lars Makie
Post Producer: Laurie Adrianopoli & Andrew Sommerville
Executive Producer: Dan Bryant

VFX/Animation: the Mill
Colorist: Luke Morrison

Music Company: Nylon Studios

Sound Design: Nylon Studios

Music and Vocal Arrangement: Nylon Studios

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.