Whitehouse Post and Carbon VFX Score Big with Five Game Day Ads

https://www.youtube.com/watch?v=N5A3R4XqhOA

When actor Terry Crews pulls his Toyota Highlander to the side of the road to check on a broken-down bus, the Brooklyn Nine-Nine star doesn’t know what he’s gotten himself into: a car-full of Muppets and a wild adventure cut by Whitehouse Post via Saatchi & Saatchi LA. Joyride, which aired during the Feb. 2 Super Bowl, follows Crews as he evolves from bewildered Muppets hostage to awe-struck adventurer, with appearances from singing vegetables, chickens and an underwhelmed Kermit the Frog.

Client: Toyota*
Agency: Saatchi & Saatchi LA

Editroial Co: Whitehouse Post
Editor:  Rick Lawley
Assistant Editor: Zach Vandlik
Producer: Kristin Branstetter
Executive Producer: Joni Williamson

*See below for full credits

https://www.youtube.com/watch?v=i-Vz8S75RYA

Whitehouse Post Editors Tim Warmanen and Carlos Lowenstein sliced together a YouTube-inspired Pizza Hut Super Bowl campaign with mcgarrybowen this year, serving the jaw-dropping stunts of eight formerly anonymous individuals and groups to the world’s largest TV audience. Whether it’s a man piloting a motorized cooler-scooter, a Wisconsin grandmother rocking the drums, or a waterskiing baby, these extraordinary feats provide inspiration for Pizza Hut’s one of a kind, new Hand Tossed pizza – a lighter, airier crust, all brushed with garlic buttery goodness.

Client: Pizza Hut*
Agency: mcgarrybowen

Editorial Co.: Whitehouse Post
Editor(s): Tim Warmanen, Carlos Lowenstein
Post Producer: Dawn Guzowski
Executive Producer: Dan Bryant

*See below for full credits

https://www.youtube.com/watch?v=t5av8s5V3Dc

This Sunday, more than 100 million people saw the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox – an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts – is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that aired during the third quarter of the championship.

The 30-second television spot for GoldieBlox was produced by RPA, an independent fully integrated advertising agency based in Santa Monica, Calif. The concept brings the GoldieBlox mission to life, showing that girls can disrupt the status quo and envision their toys in a new way. The ad will serve as a rallying cry that all girls are more than just princesses. Carbon VFX joined in on the effort to give the piece its final look, handling clean up, sky replacement, and other finishing touches.

Client: Intuit/GoldieBlox
Agency: RPA

Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
CD/VFX Sup/Lead Flame:  Chris Noellert
Assoc. Producer: Nick Vassil
Flame Asst:  Jim Gomez

https://www.youtube.com/watch?v=AAhkswKitQg

Heinz is pouring into homes across the globe in a Super Bowl :30 cut by Whitehouse Post Editor Matthew Wood via Cramer-Krasselt Chicago. Working with images shot by Director Chris Woods, Wood pieces together an upbeat anthem to the classic condiment. The spot portrays everyone – from a cop at a big-city diner, to a hippie family camping in the mountains, to a parking lot of tailgating revelers humming If You’re Happy and You Know It – as they top off their meals with Heinz.

Client: Heinz*
Spot Title: Hum
Length & Version: :30

Editorial Co: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Lars Makie
Post Producer: Laurie Adrianopoli & Andrew Sommerville
Executive Producer: Dan Bryant

*See below for full credits

https://www.youtube.com/watch?v=IavzeiYTw1o

A classic fairy tale gets a vital refresh in the fist-pumping Super Bowl spot for Beats Music – starring Ellen DeGeneres and cut by Whitehouse Post Editor Lisa Gunning via R/GA. Playing the part of a music-hungry Goldilocks, DeGeneres explores an empty home, cycling through various music players. Dad’s rock music is too fast, mom’s country is too slow, the teen’s club mix too… wild; but Beats Music helps her to select the perfect song, just as the three bears – and their woodsy pal the wolf – return home for an epic dance party.

Client: Beats Music*
Title:  “The Right Music” :68 and :30
Talent: Ellen DeGeneres

Editorial: Whitehouse Post
Editor: Lisa Gunning
Assistant Editor: Brandon Porter
Producer: Lynne Mannino
EP: Joni Williamson

*See below for full credits

Downloads:

Credits:

Toyota – “Joyride”

Client: Toyota
Spot Title: Joyride
Product: Highlander
Length & Version: 60

Agency: Saatchi & Saatchi LA
Executive Producer:  Margaret Nickerson
Senior Producer:  Holly Otto
ECD: Margaret Keene
CD: John Payne
ACD: Matthew Poitras
ACD: Jera Mehrdad 
ACD: Martin Donovan
Production Company Info: 
Director: Jody Hill
DP: Matthew Libatique
Executive Producer: Michael Sagol 
Producer: Luke Ricci
Production Supervisor: Yuki Wakano

Editroial Co: Whitehouse Post
Editor:  Rick Lawley
Assistant Editor: Zach Vandlik
Producer: Kristin Branstetter
Executive Producer: Joni Williamson

VFX/Animation: The Mill
Colorist: Sean Coleman–Company 3
Music Company: Walker Music Studio
Sound Design: Lime Studios
Composer: Marco Benvenuto

Pizza Hut – “Go For Greatness”

Client: Pizza Hut
Spot Title:
Length & Version:

Agency: mcgarrybowen
GCD: Doug Behm
CD: Todd Brusnighan
Art Director: Carolyn O’Reilly
Copywriter: Jackie Suert
Producer: Justin Lee

Editorial Co.: Whitehouse Post
Editor(s): Tim Warmanen, Carlos Lowenstein
Post Producer: Dawn Guzowski
Executive Producer: Dan Bryant

Intuit/Goldieblox – “Come On Bring the Toyz”

Agency: RPA

Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
CD/VFX Sup/Lead Flame:  Chris Noellert
Assoc. Producer: Nick Vassil
Flame Asst:  Jim Gomez

Heinz – “Hum”

Client: Heinz
Spot Title: Hum
Length & Version: :30 

Agency: Cramer-Krasselt Chicago
ECD: Derek Green 
GCD: Gary Doyle 
Senior Art Director: Brandon Ireland 
Senior Copywriter: Beth Kerin 
Art Director: Ewa Lonska
Copywriter: Kris Kennedy
Campaign Manager: Reseda Westbrook
Executive Producer: Scott McBurnie

Production Co: Recommended Media
Director: Chris Woods
Executive Producer: Jeff Rohrer 

Editorial Co: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Lars Makie
Post Producer: Laurie Adrianopoli & Andrew Sommerville
Executive Producer: Dan Bryant

VFX/Animation: the Mill 
Colorist: Luke Morrison 

Music Company: Nylon Studios

Sound Design: Nylon Studios

Music and Vocal Arrangement: Nylon Studios

Beats – “The Right Music”

Client: Beats Music
Title:  “The Right Music” :68 and :30
Talent: Ellen DeGeneres

Agency: R/GA
CD: Jay Zasa
CD: James Temple
AD: Lucio Rufo
Producer: Shannon Worley
Producer: Monique D. Veillette
EP/HOP: David Kalvert

Production Co: Imperial Woodpecker
Director: Stacy Wall
Producer: Laurie Boccaccio
DP: Chris Blauvelt

Editorial: Whitehouse Post
Editor: Lisa Gunning
Assistant Editor: Brandon Porter
Producer: Lynne Mannino
EP: Joni Williamson

Mill Office Mill  LA / Mill NY-for colour
Exec Producer:Sue Troyan
Producer Adam Reeb
Coordinator: Antonio Hardy
Shoot Supervisor: Chris Knight, John Leonti
2D Lead Artists: Chris Knight
3D Lead Artists: David Lawson
2D Artists:
   Dag Ivarsoy, Don Kim, Edward Black, Margolit Steiner, Matt Trivan, Patrick Heinen, Robert
   Murdock, Andy Dill
3D Artists
   Miguel Guerrero,Adam Gillespie, Blake Sullivan, Mike Di Nocco, Alaina
   Hower, Sharlene Lin, Martin Rivera, Kiel Figgins, Michael Lori, David
   Hempstead, Margaux Huneau, Josh Elmore, James Studdart, Tim Wernette
MattePainting:Andy Wheater
Executive Producer of Colour: LaRue Anderson(LA)
Colour Producer: Heath Raymond (NY) Colour Producer: Natalie Westerfield (LA)
Colourist:Fergus McCall(NY)
Colour Assist: Markus Ober (LA),
Colour Assist: Nick Sanders(LA)

Audio: Beacon Street Studios
Mixer;  Mike Franklin
Assistant: Dewey Thomas
Producer: Caitlin Rocklen

About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.