Rock Paper Scissors Falls Into an Infinite Cat Loop for Cisco

Rock Paper Scissors Editor Stewart Reeves cuts a clever :60 for Cisco via Goodby Silverstein & Partners, examining the technological circle of life that defines our modern, interconnected age. Circle Story opens with an image of a cat drinking milk, an everyday occurrence that triggers a remarkable chain of events. The spot ends with a man buying milk for that same cat, starting the cycle anew.

“This project presented us with a great opportunity to tell a simple story in an unconventional way” said Editor Stewart Reeves. “Goodby Silverstein and Partners offered up an exciting concept and we had a fantastic time collaborating with the director and agency creatives to execute that concept.”



Client: Cisco
Spot Title: Circle Story
Air Date: January 8, 2014

Agency: Goodby Silverstein & Partners
Creative Directors: Justin Moore, Jon Randazzo
Art Director: Shane Fleming
Copywriter: Bee Reynolds
Producer: Hilary Coate

Production Company: Biscuit Films
Director: Christopher Riggert

VFX: a52

Editorial: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Executive Producer: Carol Lynn Weaver
Head of Production: Angela Dorian
Producer: Alexandra Zickerick

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