Tool’s Alma Har’el Makes a House a Home with ‘Birds’ for Airbnb

Pereira & O’Dell and Tool Director Alma Har’el join forces to create “Birds,” a stirring short film for Airbnb. “Birds” invites a group of artists to model elaborate birdhouses after real-life Airbnb rentals. The film presents a perfect showcase for the company’s unique hospitality model while serving as source material for “Every Traveler Deserves a Home,” Airbnb’s upcoming first-ever broadcast campaign.

In addition to producing the short film, Tool also created the campaign’s accompanying website.




Client: Airbnb
Title: Birds
Air Date: December 16, 2013

Agency: Pereira & O’Dell

Production Company: Tool
Director: Alma Har’el
Executive Producers: Brian Latt, Danielle Peretz, Dustin Callif, Oliver Fuselier
Producer: Chris Leggett

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.