Benjamin Moore Paints a Scary Picture with Tool and the Martin Agency

This Halloween, Tool Director Jason Zada and The Martin Agency trade dream jobs for nightmares with, a hilarious new ad campaign for Benjamin Moore’s Ultra Spec 500 that pits a team of professional painters against the world’s spookiest assignment.



Client: Benjamin Moore
Campaign: Scary Good Job
Air Date: October 15, 2013

CMO: David Melançon
VP Marketing: Nick Harris
Director of Engagement: Melissa Popiel-Bahr
Director, Content Marketing: Julia Miller

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Creative Director / Copywriter: Dave Gibson
ACD / Art Director: Mauricio Mazzariol
Senior Designer: Thiago Balzano
Strategic Planner: Matt Mattox, Kevin Rothermel
Group Account Director: Rich Weinstein
Account Director: Carey Ely
Account Executive: Katherine Dorey
Agency Exec Broadcast Producer: Christina Cairo
Agency Junior Producer: Ross Skinner
Project Manager: Lassiter Stone
Director of Digital Production: Darren Himebrook
Digital Producer: Mary Dunn
Associate Director, Design: Josh Corliss
Associate Director, Technology: Chris Fullman
Technical Leads: Jeremy Misavage, Kevin Power
Developer: Robert Lavoie
Quality Assurance Manager: Andy Bupp
Associate Quality Assurance Analyst: Thomas Carroll

Production Company: Gorilla Content
Director: Jason Zada
Director of Photography: Lyle Vincent
Executive Producer: Danielle Peretz
Line Producer: Shai Kedem

Editorial Company: CosmoStreet
Editor: Jeff Grippe
Assistant Editor: Jason Overbeck
Motion Graphics Editor: William Tiki
Executive Producer: Yvette Cobarrubias – Sears
Producer: Jamie Lynn Perritt

Audio Post Company: Rainmaker
Engineer: Jeff McManus
Executive Producer: Kristin O’Connor

Music & Sound Design: Hi-Fi Project
Composer: Robert Di Pietro, Michael Gatt, Michael Kotch

Sound Design: Robert Di Pietro
Executive Producer: Birgit Roberts
Principal Actors: Caretaker – Alpha Trivette

Ghost: Kathy Walton Pulley

Voiceover Talent: Imari Williams