RPS and Adidas Get Philosophical with NBA Star Derrick Rose

Rock Paper Scissors recently teamed up with Adidas via 180LA to deliver a thoughtful new :60 starring NBA all-star Derrick Rose. Basketball is Everything follows the world famous athlete from the court to his lavish home, a star-studded party, a music video shoot, and other decadent settings. All the while, Rose’s contemplative voiceover ponders the idea of life without fame and fortune. What’s left when you strip it all away? Everything.



Client: Adidas
Spot Title: Basketball is Everything
Air Date: October 1, 2013

Agency: 180LA
Executive Creative Director: William Gelner
Copywriter: Kevin Steele, Amir Farhang
Art Director: Chelsea Cumings
Producer: Dave Stephenson

Production: Imperial Woodpecker
Director: Stacy Wall

Post-production: The Mill Los Angeles

Editorial: Rock Paper Scissors
Editor: Kirk Baxter
Executive Producer: Carol Lynn Weaver

Music: Beacon Street Studios

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Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.