jumP Cuts Fashion Week Films for Target

jumP Editor Luis Moreno recently cut a series of energetic fashion films documenting Target’s efforts at Fashion Week. Shot by long-time collaborator and Serial Pictures director Jonas Akerlund, Moreno conveyed the pace, scale and excitement of the event in an all-encompassing montage of back rooms and runways.

With 12 ALEXA cameras, and only 10 days to create 9 films, the teams marshaled all their resources to edit, finish and retouch each piece. “Only a team like jumP and Poetica, running under the direction of Luis Moreno, would be able to pull this kind of schedule while maintaining the high-end look and creativity that both companies are known for,” noted Alexandra Leal.



Client: Target
Spot Title: Fall Style Fashion Show Anthem (:60)
Air Date: September 2013

Agency: Partners & Spade
Creative Director: Anthony Sperduti
Producer: Gulshan Jaffery

Production Company: Serial Pictures
Director: Jonas Akerlund
Executive Producer: Violaine Etienne

Editorial: jumP
Editor: Luis Moreno
Assistant Editor: David Johnston
Executive Producer: Alexandra Leal

Finishing: Poetica
Executive Producer: Alexandra Leal

Sound Design/Mix: Heard City
Sound Designer: Philip Loeb

Color Grade: Company 3
Colorist: Dave Hussey

About jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies
continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Patrick Griffin, David Trachtenberg, Richard Cooperman, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.