Superfad Alumni Launch Design and Animation Company, Scout

New York, New York. September 18, 2013 – Alanda Ltd, parent company of Fluid Editorial, Butter Music, and Mr. Bronx Audio Post, announced today the addition of design and animation company Scout to its group of companies.

Scout is led by former Superfad NY Creative Directors Chace Hartman and Brian Drucker, and former Superfad NY Head of Production Whitney Green.

“Brian, Whitney, and I, have a history of working together, and we already have a creative rhythm that is inspiring and that we really enjoy. We simply couldn’t  turn our backs on any of that, so together we formed Scout”  said Scout CD Chace Hartman.

The studios are located in Soho, NYC, and Venice, CA.


About Chace Hartman:

Chace is a Creative Director, Designer and Illustrator. He began his career in technical illustration, and soon after began to apply his talents to motion graphics. Now, over 15 years later, his work is guided by process and discovery through experimentation. He strives to create work that is unique to each project, but direct in its message. Chace has worked at multiple design companies on the East and West Coasts including Digital Kitchen, Brand New School, Ebeling Group, MK12, Buck, and most recently, Superfad contributing to commercials, identities, campaigns and show packages for clients such as MTV, Chevrolet, ESPN, Ritz, New York Lottery, American Express, AT&T, Pepsi, Charles Schwab, NBC, and others.

About Brian Drucker:

Brian is a Director and Designer with extensive range of experience. He studied Architecture and Civil Engineering and began his career at Frank Gehry’s office in LA. He applied his strong architectural background to a variety of opportunities from set design in film and music videos, to designing spaces and exhibits for Museums and Theater. He then transitioned into 3D animated films and Visual Effects working at companies such as Sony Imageworks, Cinesite, Dreamworks, Nickelodeon and Digital Domain. His architectural experience significanlty influences his design approach to 3D and technical projects. Designing and Creative Directing for multiple companies including Trollback, Psyop, The Ebeling Group, Loyal Kaspar, Freestyle Collective and, most recently Superfad where he worked on projects for Nickelodeon, Hertz, Bulwark, Lean Cuisine, Ritz, Target and HBO.

About Scout:

Scout is a newly formed design and animation studio led by Creative DIrectors Chace Hartman and Brian Drucker. Seasoned creatives in the motion design world, Chace and Brian have combined experience at such notable studios as Digital Kitchen, Sony Imageworks, Buck, Dreamworks, Digital Domain, and Brand New School. For the past few years the duo led the team at Superfad New York for work on American Express, Nickelodeon, RItz, Target, Pepsi, Chevy, and HBO to name a few. Launching their own studio provides a place for them to continue to explore and develop creative solutions for brands and networks.