Can’t Focus? Chew on This Wrigley’s Spot

Wrigley’s 5 Focus Gum delivers a new campaign via Energy BBDO, with post by The Mill and Whitehouse Post Editor Nikki Vapensky.




Client: Wrigley’s 5 Gum
Spot Title: “Accuracy”
Airdate: September 16, 2013

Agency: Energy BBDO
EVP Head of Production: Rowley Samuel
VP Executive Producer: John Pratt
Associate Producer: Sarah Tomick
Chief Creative Officer: Dan Fietsam
Group Creative Director: Leon Wilson
Senior Art Director: Isaac Pagan Munoz
Associate Creative Director/ Copywriter: Bowen Mendelson
VP Global Account Director: Emily Kane
Account Supervisor: Jamie DeFer
Senior Account Executive: Amy Henning
Assistant Account Executive: Billie Pritzker

Production Co.: The Mill
Creative Directors: Steve Beck, Adam Grint & Bowe King
DP: Adam Carboni
Producer: Nic Barnes

Editorial Co.: Whitehouse Post
EP: Dan Bryant
Producer: Caitlin Morris
Editor: Nikki Vapensky
Assistant Editor: Caleb Hepler

VFX: The Mill
EP: Jared Yeater
Senior VFX Producer: Andrew Sommerville
VFX Shoot Supervisor: Yong Chan Kim
Colorist: Luke Morrison
2D Lead Compositor: Melissa Graff
2D Composting Artists: Dusty Diller, Adam Grint & Randy McEntee
3D Lead Artists: Adam Carroll & Naotaka Minami
3D Artists: Steve Beck, Michael Eurek, Ellen Su, Emily Meger, Justin Diamond & Chris Palladino
Title Design: Bowe King

About Whitehouse Post:

Editing & Post Production is what we do. London, New York, Chicago & Los Angeles is where we do it.