Whitehouse Post Sheds a Few Layers for Agent Provocateur
Whitehouse Post Editor Gareth McEwen stitched a racy story of rebellion together in Insurrection, a nearly 4:00 promo for luxury lingerie brand Agent Provocateur. Presented with raw film from Black Label Director and celebrated indie auteur John Cameron-Mitchell (Hedwig and the Angry Inch, Shortbus), McEwen worked direct to client to craft a sexy story that shows fed up, overworked, and overdone fashion models revolting against their runway master and bolting to freedom.
“Agent Provocateur has a very distinct brand image, and they wanted a bold film that would reflect that,” notes McEwen. “We had a great collaboration and came up with something that did them justice in a fun way.”
Brand: Agent Provocateur
Spot Title: “Insurrection”
Airdate: September 2, 2013
Agency: Agent Provocateur
Production Company: Black Label
Director: John Cameron-Mitchell
Editorial: Whitehouse Post
Producer: Leanne Adams
Editor: Gareth McEwen
About Whitehouse Post:
Editing & Post Production is what we do. London, New York, Chicago & Los Angeles is where we do it.