Hamsters Slim-Down and Spiff Up for Kia Soul with the Help of Rock Paper Scissors

Rock Paper Scissors teams with David&Goliath to create “Totally Transformed,” a new :90 for the all-new 2014 Kia Soul. In this irresistibly adorable spot, we see the famous hamsters jog on the beach, hit the gym, get their “fur” done, and roll up to the red carpet looking like Hollywood hot-shots. RPS Editor Angus Wall takes viewers along for the ride on the furry friends’ total slim-down makeover, reflecting the sleeker, sexier, and more sophisticated look of the 2014 Kia Soul. The spot features Lady Gaga’s new single, “Applause,” and premiered following her performance on Sunday’s VMAs.



Client: Kia 2014 Soul
Title: “Totally Transformed”
Length and versions: :90, :60 and :30

Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Gary DuToit
Creative Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kristian Grove Møller
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese

Production Company: @radical.media
Director: Colin Jeffery
Production Company Producer: Kathy Rhodes
Director of Photography: Toby Irwin

VFX Supervisor/ 3D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/ Rigger: Ian Wilson
Animator: Jean-Dominque Fievet
Lighter(s): William Schilthuis, Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3D FX: Charles Trippe
Tracking: Mike Wynd
Compositor(s): Clement Renaudin, Jason Heinz, Brendan Smith
Smoke artist: Mark Holden
Roto: R. Balakrishnan, Felix, R. Rajinkanth, C. Rajkumar, S. Sundaramoorthy. S. Sugumar, Vishai Kaushai
3D Tracking: D. Venkatesan, Ganesh Kumar, Jacob Oommen, Sathya Narayanan,
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Special EFX: Legacy Effects

Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Austyn Daines
Executive Producer: Carol Lynn Weaver
Producer: Toby Louie

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin

About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.