Gentleman Scholar Gears Up for Back to School with Best Buy

Gentleman Scholar is getting in the back-to-school spirit with a dynamic three-spot campaign for Best Buy via Crispin Porter + Bogusky. The creative studio designed and produced a series of rich end cards for the spots, animating drop-down banners and comping them over the live-action footage.

Not content to deliver a one-size-fits-all solution for the project, Gentleman Scholar added subtle details to the banners to better integrate them with the settings of each individual spot. In “Game Designer”, a post-apocalyptic video game scene gives way to a slightly frayed and tattered banner embellished with heavy chains. The spots also provides a perfect showcase for Gentleman Scholar’s 3D rendering skills, with animators delivering a series of photoreal CG product renderings for each.


Project Name: Best Buy ‘Wonderland’ Tags
Air Date: July 28, 2013

Agency/Client: CPB
Producer: Ramon Nunez, Mike Borell
Copywriter: Rajeev Basu
Art Director: Asan Aslam
Creative Director: Bob Winter, Dave Cook, Jamin Duncan

End Cards/Tags: Gentleman Scholar
Creative Dir: William Campbell & Will Johnson
EP: Lindsay Bodanza
Art Director: Johnpatrick Rooney, Jordan Lyle
Producer: Tyler Locke
Designer: Janice Ahn, Sang Shin, Macauley Johnson, Dominica Jordan, Peter Lee, Silvia Yom, Shawn Kim, Heather Aquino, Shawn Lee, Sam Kim
3D Generalist: Tim Hayward, Tucker Corson, Ben Grangereau,
Lead Compositor: Anthony Lyons

About Gentleman Scholar:

Gentleman Scholar is a group of solution-driven artists situated at the intersection of story, style and technology. Wielding extensive experience in strategy, live-action production, animation, digital and print, we help the world’s leading agencies and brands tell their stories.