CRUSH+LAB Presents Hookie: A Short Film for Schön!

CRUSH+LAB directing trio David Solomini, Alexander Kafi and Paula Tabalipa debut Hookie, a :165 fashion film that pays homage to the sexy, no-nonsense rebellion of urban youth. Created for Schön!, Hookie upholds the publication’s long-standing traditions of creativity and originality.

Wardrobe stylist Paula Tabalipa cultivates an air of nonchalant, untouchable beauty, with expertly curated selections from Alexander Wang, American Apparel, Top Shop, and Russ Karablin (COMME DES FUCKDOWN). The cinematography – overseen by Solomini – toys with light, mixing double-exposure with shots in vibrant color and black and white while the darkly ethereal soundtrack evokes a palpable sense of mystique. As a finishing touch, the model’s bold yet natural makeup serves as a reminder of the chemistry created when attitude and sensuality unite.



Production Company: East Pleasant, CRUSH+LAB
Director: David Solomini
Creative Director: Paula Tabalipa
Executive Producers: Alexander Kafi, David Solomini
Story: David Solomini, Alexander Kafi
DoP: David Solomini
Second Camera: Alexander Kafi
Editor: Scott Butzer

Model: Eyren Powell (Next Models LA)
Wardrobe Stylist: Paula Tabalipa
Makeup Artist: Garret Gervais (Opus Beauty)
Hair Stylist: Mara Schiavetti (Cloutier Remix)
Fashion: Alexander Wang, American Apparel, Top Shop, Russian Karablin (COMMES des FUCKDOWN)

Musical Director: Alexander Kafi
Music: “Searching” by Emika

About East Pleasant:

East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.

Company principals – which include EP Michelle Cuccuini Hicks and Directors/Founders Damien Drake, Stash Slionski, Xander Strohm and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Wieden + Kennedy, TBWA, JWT, Time Inc., and Skinny to name a few.