LOGAN and Ignition Set Out to Destroy the X-Men

LOGAN plays its part in the future extermination of comic book and big-screen favorites the X-Men with a spot for Trask Industries – the fictional behemoth charged with developing superhero-slaughtering robots. The spot, part of a mammoth 20th Century Fox marketing effort for the forthcoming X-Men: Days of Future Past, is delivered with the same gravity as a promotion for a real-life medical or security company. Images of home, family, and white-coated lab workers juxtapose with the menacing eyes of a killer robot, underscoring Trask’s mission of annihilation and protection in this expansive fictional world.



Client: 20th Century Fox
Title: X-Men: Days of Future Past Trailer
Air date: July 30, 2013

Agency: Ignition Creative, LA
Executive Creative Director: Chris Eyerman
Producer: Angie Daily
Art Director: Nick Boes
Sr. Copywriter: Spencer Donald

Production Company: Logan & Sons
Director: Ben Conrad
Producer: Michael Angelos
Art Director(s): Travis Gold, Joey Martinez
DoP: Florian Stadler
Assistant(s): Scott Garrison, Mike Bosman
Production Designer: Matthew Holt
Production Supervisor: Nathan Stobner
Production Coordinator: Joe Davison

Post-Production: LOGAN
Producer: Albert Mason
Post-Production Coordinator(s): Kevin Miller, Kaori Watanabe
Designer: Kenneth Robin
Concept Design: Pete Pace
VFX Supervisor: Julien Brami
Animator: Greg Doyle
Compositor: David Sliviak
Flame Artist: Carl Edwards
Editor: Volkert Besseling
Assistant Editor: James Connelly
IO Coordinator: Devon Cherry
Composer: Mark Mallman
VO: Michelle Herrin

About LOGAN:

LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and finishing take place under one roof, making workflow a truly seamless experience.

Logan & Sons (www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.

Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana films (over 165 million views), opening titles and sequences for films like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.