When famed director Jonas Åkerlund required a needle-sharp eye to cut pop music megastar Beyoncé’s recent campaign for H&M, he turned to his longtime partners at jumP. Editor and frequent Åkerlund collaborator Luis Moreño was tasked with transforming the director’s raw footage into a show stopping spot for the clothing retailer. “Beyoncé as Ms. Carter in H&M” is a sultry, sun-kissed :60 that sets the Queen of Pop against a breathtaking tropical backdrop – a perfect showcase for H&M’s vibrantly patterned 2013 summerwear.
Title: “Beyonce as Mrs. Carter in H&M”
Agency: Strange Cargo
Producer: Anna Olsson
Prod Co: RSA
Director(s): Jonas Åkerlund
Producer: Scott Horan
Editorial Co: jumP
Editor: Luis Moreno
Assistant Editor: David Johnston
EP: Alexandra Leal
Producer: Alexandra Leal
Post/Effects Co: Chimney Pot
Shoot Location: Nassau, Bahamas
Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.