ACNE Launches Digital Restructuring with Addition of Jesper Palsson as CEO of US Operations
Kicking off a massive restructuring of its digital operations and an aggressive expansion in the US market, ACNE has tapped fellow Swede Jesper Palsson, former CEO and partner at Stopp LA, to head its US office. Palsson, best known for his award-winning work for clients such as Google, Lincoln, Chevrolet, and Toyota, will play a key role in diversifying ACNE from its traditional broadcast and integrated roots into the rapidly evolving digital space.
“I am very impressed by the work Jesper has done for Stopp and am delighted that he will now join ACNE,” explains David Olsson, CEO of ACNE worldwide. “In fact, we have been working to have Jesper on our team for a while, so I’m glad to finally have him on the team.”
Palsson spent several years working on both traditional advertising and interactive and direct marketing at various advertising agencies in Sweden before opening up his own design studio. Stockholm-based Stopp recruited him in 2007, when the former post house wanted to open a digital division specializing in interactive and web production. He later moved to Los Angeles, where he worked out of his apartment to eventually transform the West Coast outpost from a dreamy ambition into a respected and profitable production company.
“Moving to ACNE after six years establishing Stopp as a go-to house in the digital space is a natural progression for me,” says Palsson. “This is a constantly evolving company, rooted in a spirit of creating great products and solving problems. They have shown both a willingness and an ability to adapt to the rapidly changing marketplace, branching out from their strength in traditional broadcast to the digital and integrated spaces. With my background and experiences, I feel as though I can make a really strong contribution to a company that clearly values this multidisciplinary identity.”
Palsson plans to strengthen digital capabilities and develop and build upon ACNE’s current roster of directors, and he has already brought on a trio of new talents to meet this goal. “We are building a smart, inspiring and positive team whose excellence will shine in everything we do,” Palsson explains. “Everyone has great things to say about ACNE, but we need to be more present and active in the digital space and in business, and this is an opportunity to take the company to the next level in the US. We need to be a little more edgy, aggressive and interesting, and we will soon introduce a whole new, more straightforward and flexible approach to our digital workflow, one that will at once be more simple for our customers and more customizable to their true needs.”
With offices in Stockholm, Los Angeles, Berlin, Paris and London, ACNE creates digital experiences, commercials, branded content, games, TV and features, as well as their own products and brands in any combination, shape or form.
“ACNE is in a very exciting place right now, with our own huge clothing store opening in downtown LA, steady growth in Berlin and London, the upcoming release of a feature film in Sweden this summer, and a large haul of Lions from Cannes,” explains ACNE EP Richard Bjorlin. “With all this momentum and with Jesper joining the ACNE team in the US, we think that we have a really exciting time ahead of us. His experience and personality will bring a lot to the table as far as business development and strengthening of the teams goes.”
For further information visit www.acneproduction.com.
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