a52 Puts Finishing Touches on Samsung Galaxy S4 Launch Film

Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett. “Hi Hey Hello” follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.




Client: Samsung
Title: “Hi Hey Hello”
Release Date: 5/20/13

Agency: Leo Burnett USA
Executive Creative Director: Shannon McGlothin
Global Creative Directors: Adam Kennedy, Brandon Rochon
Producer: Keith Jamerson
Executive Producer: Jen Dennis
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Assistant Account Executive: Tom Jump Jr.

Production Company: HSI
Director:  Joseph Kahn
Director of Photography:  Chris Probst
Live Action Producer:  Richard Weager
Production Designer: Charles Infante

VFX Studio: a52
2D Lead:  Andy Rafael Barrios
2D VFX Artists:  Cameron Coombs, Enid Dalkoff, Jesse Monsour, Bruno Parenti, Matt Sousa
CG Supervisor: Kirk Shintani
3D Artists: Joe Chiechi
Colorist: Paul Yacono
Roto Artists: Cathy Shaw, Robert Shaw, Tiffany German
Producer: Michelle Machado
Executive Producer: Megan Meloth, Jennifer Sofio Hall

Editorial Company: Rock Paper Scissors
Editor: Chancler Haynes
Assistant Editor: Dustin LaForce
Producer: Esther Gonzalez
Executive Producer: CL Weaver

Composer: The Chicharones
Final Mix: Eleven

About a52:

Established in 1997 as a destination for the very latest high-end photo-real visual effects, a52 has become home to the industry’s most innovative and talented artists. The boutique full-service studio in Santa Monica works in tandem with award-winning editorial company Rock Paper Scissors and design company Elastic, the latter of which was recently named one of Fast Company’s 10 Most Innovative Companies in Entertainment.

a52’s collaborations with top directors, agencies and clients include commercial work for Target, adidas, Chevy and Nike; VFX work on The Social Network; and comprehensive coloring and finishing for the first season of Netflix’s House of Cards. a52’s seamlessly integrated visual effects have helped to earn it near-annual AICP Show recognitions, top honors at Annecy, an Outstanding Commercial Emmy, and honors from the ANDY, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.