Tool Wrangles Twelve Cannes Lions

Tool swept this year’s Cannes Lions Awards, winning 12 Lions in the fiercely competitive Film, Branded Content & Entertainment, Cyber, Mobile, and Design categories. The production company’s captivating “Clouds Over Cuba” interactive documentary took home 11 awards overall – including three Gold Lions, three Silver Lions, and five Bronze Lions. The immersive experience, co-directed by Ben Tricklebank and Erich Joiner in collaboration with The Martin Agency, threads through the build-up to and aftermath of the Cuban Missile Crisis in riveting detail. (Click for more on “Clouds over Cuba”)

The company scored an additional Bronze Lion for JAM with Chrome, the first-of-its-kind interactive experience created in partnership with Google Creative Labs. (Click for more on “JAM with Chrome”)

JFK “Clouds Over Cuba”:
Co-Directors: Ben Tricklebank & Erich Joiner

Gold – Cyber Lions – Charities, Public Health & Safety, Public Awareness Messages
Gold – Cyber Lions – Craft/User Experience
Gold – Mobile Lions – User Experience

Silver – Cyber Lions – Best Copywriting
Silver – Mobile Lions – Tablets
Silver – Design Lions – Online Digital Design

Bronze – Film Lions – Branded Content
Bronze – Branded Content & Entertainment Lions – Best Non-Fiction
Bronze – Cyber Lions – Best Music/Sound Design
Bronze – Cyber Lions – Craft/Best Video
Bronze – Mobile Lions – Craft/Best Visual Design Aesthetic

Google “JAM with Chrome”:
Interactive Director: Ben Tricklebank

Bronze – Cyber Lions – Travel, Entertainment, & Leisure


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.