LOGAN Helps Roll Out New Mitsubishi Outlander

LOGAN delivers a seamless sequence of live action and VFX on a spot that introduces the 2014 Mitsubishi Highlander. Directed by LOGAN’s Ben Conrad, “Road Trip” captures the versatility of the redesigned vehicle with vivid split-screens showing it wheeling from city to desert to snowy mountains to palm-lined beaches.



Client: Mitsubishi
Spot: “Road Trip”
Date: June 2013

Agency: 180LA
Executive Creative Director: William Gelner
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production: Natasha Wellesley
Producer: David Emery
Account Director: Sandy Song
Account Manager: Cassie Jackson

Production Co.: Pecubu Productions
Director: Ben Conrad
DP: Eric Treml
EP: Jennifer Sofio Hall

Editorial Company: Rock Paper Scissors
TVC Editor: Grant Surmi
Webisode Editor: Austyn Daines
Executive Producer: Carol Lynn Weaver

ECD: Ben Conrad
EP: Matthew Marquis
HOP: Scott Siegal
Producer : Pierre Nobile
Coordinator: J.R. Tuason
VFX Supervisor: Stephan Kosinski
Art Director/Designer: Kenneth Robin
Flame Compositor: Gurvand Tanneau
Flame Compositor: Alex Kolasinski
Nuke Compositor: Scott Crawford
Nuke Compositor: Chase Langley
Lead Matte Painter: Marcos Shih
Matte Painter: Kristin Johnson
3D Modeling/Texturing: Josh Cortopassi
3D Animator: Josh Cortopassi
3D Lighting: Brianna London
FX: Brett Angelillis
3D tracking: Ines Baumgartner
2D Animator: Morgan James
2D Roto: Kyle Hause
Photography: Caleb Coppola

Audio Post: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: Ben Freer

Music Company: Human Worldwide
Executive Producer: Jonathan Sanford
Composers: Edmond Dunne, Gareth Williams

About LOGAN:

LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and finishing take place under one roof, making workflow a truly seamless experience.

Logan & Sons (www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.

Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana films (over 165 million views), opening titles and sequences for films like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.