New Site, Singular Vision: Tool Affirms Live Action Production and Digital Dominance

Tool is pleased to announce the launch of its newly redesigned website, The site delivers a true platform that showcases Tool’s unique blend of commercial, interactive, and experiential acumen for advertising and entertainment industries.

Company Reel

Much more than a perfunctory refresh, the new website serves as a statement of purpose for a production company that has been recognized with the likes of Dreamworks and Netflix as one of Fast Company’s 10 most innovative companies in film, and racked up more than 270 awards – including four Cannes Lions, an SXSW Interactive Best in Show, and a Daytime Emmy. The site is a testament to Tool’s well-earned position as one of the most highly decorated teams of directors, developers, designers and thinkers in the business.

Developed in HTML and CSS with 2D and 3D transforms, the site is based entirely upon Tool’s proprietary Javascript framework and works fluidly across desktop, tablet and mobile platforms. The site was built by Tool’s in-house digital team.

As part of the site refresh, Tool also created a reel of its latest work that can be viewed here –



About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.