Tool’s Benjamin Weinstein Names Names for Go Daddy

James. Jimmy. Jim-dog… Baby Hands Jim? Clearly not all nicknames were created equal. Tool Director Benjamin Weinstein teams with Deutsch to find out exactly what’s in a name for Go Daddy.




Client: Go Daddy
Spot Title: “TMI”
Air Date: May 2013

Agency: Deutsch
Chief Creative Officer: Greg Dinoto
EVP Group Creative Director: Paul Kekalos
EVP Group Creative Director: Matt McKay
Senior Copywriter: Sasha Blejec
Creative Director: Jin Park
Copywriter: Morgan Carroll
Art Director: George Decker
EVP Director of Integrated Production: Joe Calabrese
VP Senior Producer: Crissy Cicco
EVP Director Innovative Marketing: Tom Lyons
VP Group Account Director: Tyler Helms
Account Executive: Tom Ghiden
Business Manager: Joanna Soliszko

Production Company: Tool of North America
Director: Benjamin Weinstein
EP: Brian Latt, Dustin Callif, Oliver Fuselier, Danielle Peretz

Editorial: Cosmo Street New York
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Heather Richardson

Color: Company 3
Colorist: Tom Poole

Audio Post: Sonic Union
Mixer: Steve Rosen

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.