jumP’s Cooperman Gives Lexus a Lift to AICE 2013

jumP LA’s Richard Cooperman has taken home a 2013 AICE Award for Alternative Media, thanks to his magnificent editorial work for longtime collaborators Team One and Lexus.

Entitled “Change Lanes,” the winning spot is a gleefully eccentric piece that marries impeccable production quality with the daring and unconventional aesthetics of high-end fashion editorials. Cooperman expertly stitches these images together into spirited montage – using rapid cuts, numerous filters, and splashes of bold title work to give the spot an unmistakable punk rock edge.

Cooperman’s 2013 AICE award continues jumP’s streak at the annual Awards show, following jumP NY Editor Luis Moreno’s wins at AICE 2012.



Client: Lexus
Spot Title: “Change Lanes”
Air Date: January 2013

Agency: Team One
Creative Director: Craig Crawford
Art Director: Ryan DiDonato
Copywriter: Andrew Smart
Producer: Reilly Park

Production: Pretty Bird
Director: Melina Matsoukas
Executive Producer: Ali Brown
Producer: Grant Jue

Editorial: jumP
Editor: Richard Cooperman
Assistant Editor: Chad Hoerner
EP: Betsy Beale
Producer: Gavin Carroll

Type Designer: Paul McMenamin

Color Grading: Company 3
Colorist: Dave Hussey

Mixer: Bob Gremore/Juice
Music: Kill Memory Crash – Shots

VFX: a52

about jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.