Elastic Takes a Colorful Ride with Chevy

Elastic Director Angus Wall shakes off the doldrums of winter with a vibrant, pastel-hued spot for the 2013 Chevy Volt. Working via Commonwealth, Wall guides five colorful ladies and their matching Chevy Volts through the streets of Paris for a day of shopping and adventure. On the way, the five Volts spin and swerve in a gorgeous ballet, courtesy of the VFX and editorial pros at Elastic sister companies Rock Paper Scissors and a52.




Client: Chevy
Spot Title: “Spark”
Air Date: May 2013

Agency: Commonwealth
Chief Creative Officer: Linus Karlsson
Vice Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Matt Canzano
Chief Production Officer: Brian DiLorenzo
Director of Content: Jeff Beverly
Senior Producer: Kelly Balagna
SVP, Executive Music Producer: Peter Gannon
Talent Manager: Stacy Swann

Production Company: Elastic
Director: Angus Wall
DP: Sal Totino
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Line Producer: Jason Sterman, Melinda Nugent
Production Designer: Julian Laverdiere
Wardrobe Sylist: Alix Friedberg
Casting: House Casting

Editorial Company: Rock Paper Scissors
Editor: Jamie Foord
Assistant Editor: Chancler Haynes
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter

VFX: a52
VFX Supervisor: Andy McKenna
CG Supervisor: Kirk Shintani
2D VFX Artists: Andy McKenna, Andy Barrios, Cameron Coombs
3D Artists: Kirk Shintani, Andy Lewis, Ian Ruhfass, Cody Woodard, Frantz Vidal, Erin Clark, Adam Carter, Chris Janney, Joe Chiechi
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Scott Boyahan

Music Title: “Cha Cha Cha”
Artist: Jimmy Luxury
Music Writers: James D’Angelo, Leo Johns, Jimmy Kelleher, Marc Lanjean, Henri Salvador, Marcel Stellman

Audio Studio: Lime
Mixer: Loren Silber
Producer: Jessica Locke

About Elastic:

With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.