Logan & Sons Director Paul Minor recently set out into mountains of Northern California to shoot “Wild Nights,” a wistful 60 seconds of sun-soaked beauty for Canadian brewers Moosehead.
“Wild Nights” follows five friends on the perfect hike, an ambling journey that ends just as night falls and the group settles in above an expansive vista with a cooler full of ice-cold Moosehead beer.
The spot is a perfect counterpoint to Minor’s previous project, a film for “Treats! Magazine” entitled, “Sexsomnia.”
Title: “Wild Nights”
Date: May 2013
Agency: Sid Lee
Creative Director: Ryan Spelliscy, Dave Roberts
Writer: Laurent Abesdris
Art Director: Lorne Covant
Agency Producer: Clare Cashman
Production Company: Logan & Sons / Steam Films
Director: Paul Minor
DP: Ulrik Boetzen
EP: Matthew Marquis
Producer: Rick Brown
Editorial: Panic & Bob
Editor: Matthew Kett
Color Grading: Alterego
Colorist: Wade Odlum
Track: Lord Huron “Ends of the Earth”
LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and ﬁnishing take place under one roof, making workﬂow a truly seamless experience.
Logan & Sons (www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.
Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana ﬁlms (over 165 million views), opening titles and sequences for ﬁlms like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.