East Pleasant Adds Michelle Cuccuini Hicks as New Executive Producer

East Pleasant has added Emmy Award-winning executive producer Michelle Cuccuini Hicks to its team. A production guru specializing in commercials, TV, online, music video, independent film and documentary producing, Michelle is a master of soup to nuts content creation. She joins East Pleasant following several years as head of production at Cause & Effect Productions in New York.

“Michelle can truly do it all,” raves East Pleasant Cofounder and Director David Weinstein. “With the variety and volume of clients we work with at East Pleasant, we are always in need of versatile talents who can jump into any phase of any project in any genre and produce compelling, high-quality work. That description fits Michelle perfectly.”

The Emmy winning production pro boasts more than 650 productions around the world include spots for Gatorade, Apple, Gap, Michelob, McDonald’s, Nike, BMW, Converse, Pfizer, Time Warner Cable, Verizon, Dr Pepper, Nissan, Acura, VW, Nick Jr. and Barack Obama’s 2008 presidential campaign. The quality, variety and sheer volume of her work has helped her earn volumes of high-profile awards and nominations, including an Emmy for her work on the Los Angeles Marathon, multiple Emmy award nominations and a pair of 2011 PromaxBDAs for a Nickelodeon PSA campaign on Black History Month.


About East Pleasant:

East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.

Company principals – which include EP Michelle Cuccuini Hicks and Directors/Founders Damien Drake, Stash Slionski, Xander Strohm, and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Grey, W+K, Ogilvy, KPS+P, Anomaly and Publicis, to name a few.