LOGAN Designs Immersive Museum Exhibition, Spectacle: The Music Video

LOGAN, the award-winning bicoastal creative studio, takes a step into the exhibition space with Spectacle: The Music Video, a traveling museum show designed by Alexei Tylevich and the LOGAN team. With a portfolio that boasts numerous entries in the medium, including iconic music videos for Money Mark and N.A.S.A., Tylevich and LOGAN were natural choices for the task. Spectacle provides an immersive look at the history-so-far of the music video, exploring 40+ years of filmmaking and music with a Herculean assemblage of physical, web and print components.

Alexei Tylevich, LOGAN’s Founder, collaborated with Jonathan and Meg Wells to create the exhibition – devising the show title, classifying and defining the various thematic groupings within the show (“In the Beginning”, “Art House”, “Epic”, “Agent Provocateur”, etc.), and determining the best way to display the various videos. Alexei and LOGAN conceptualized and implemented the “Spectacle” branding and the overall identity for the exhibition itself, along with all associated materials, video, print and web components. LOGAN was responsible for every aspect of the exhibition design – from 3D installation to projections, displays, typography, signage system, 2D wall graphics and objects.

“Spectacle” originally opened in Cincinnati, Ohio at the Contemporary Arts Center, after which it traveled to Sāo Paulo, Brazil and was displayed at the Museum of Image and Sound. The exhibit is currently open for its second stateside run at The Museum of the Moving Image in Long Island City, New York, where it will remain until June 23rd.  It will eventually migrate to Australia and be on display at the Australian Centre for Moving Images in Melbourne from September 26th to March 2nd, 2014.

“This exhibition gives a fantastic overview of the origins and the history of the medium. In addition to the amazing video content, my favorite components are the physical artifacts that we were able to get: sketches, props, objects used in the making of the actual videos,” said Tylevich.

Tylevich, a director and producer, was integral in the creation of the exhibit and, along with LOGAN, contributed a huge amount of input and time to assembling and finessing the project. “Adapting the three dimensional design and layout of the show to each location is quite a challenge,” continues Tylevich, “the museum venues are all very different in terms of spatial layout, available floor space and available A/V equipment, so it was important that we created an exhibit that could transform and conform to each location but still retain its defining aspects and look.”

Spectacle Cincinnati at CAC
March 3, 2012 – September 3, 2012

Spectacle São Paulo at MIS
December 11, 2012 – January 27, 2013

Spectacle NYC at MMI
March 31, 2013 – June 23, 2013

Spectacle Melbourne at ACMI
September 26, 2013 – March 2, 2014



About LOGAN:

LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and finishing take place under one roof, making workflow a truly seamless experience. Logan & Sons (www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.

Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana films (over 165 million views), opening titles and sequences for films like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.