Rock Paper Scissors Delivers 22-Spot Campaign for Sprite Global

Johannes Leonardo teamed up with Park Pictures and Rock Paper Scissors to create the new “Obey You” campaign, a mammoth collection of 22 spots and short films for Sprite Global that will air worldwide. Taking the brand’s “stay true to yourself” message across a diversity of vignettes and creative concepts, the campaign posed a thrilling project for RPS’ Frank Snider. Snider worked closely with Park Pictures Director Gary Freeman (a.k.a. The Glue Society) throughout the edit process, deploying a mix of dynamic cuts and quick wipes to subtly reinforce the theme of individuality in each piece, and making quick work of the project.



Client: Sprite Global
Title: “Obey You”
Air Date: April 2013

Agency: Johannes Leonardo
Co-Founder/ECD: Leo Premutico
Co-Founder/ECD: Jan Jacobs
CD: Ferdinando Verderi
CD: Alex Romans
CD: Harv Bains
Art Director: Sandra Nicolas
Senior Art Director: Karen Gereffi
Senior Copywriter: Carla Balecer
Head of Integrated Production: Jenny Gadd
Producer: Alexis Stember
Senior Account Director: Helena Touseull
Senior Account Manager: Carter Collins

Prod. Company: Park Pictures
Director: The Glue Society / Gary Freedman
Executive Producer: Justin Pollock
Producer: Caroline Kousidonis
Cinematographer: Julian Hohndorf

Editorial Company: Rock Paper Scissors
Executive Producer: Helena Lee
Producer: Justin Kumpata
Editor: Frank Snider
Post Prod. Supervisor: Jennifer Parikh

Music Company: Fall On Your Sword
Executive Producer: Lucy Alper

Mix and Audio Post: Sound Lounge
Executive Producer: Dana Fairbairn
Mix and Audio Post: Heard City
Executive Producer: Gloria Pitagorsky

Animatior: Josh Parker, Dress Code
Colorist: Fergus McCall, The Mill

About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.