Behold! Scope’s “New” Bacon Mouthwash

This year, Scope’s April Fools’ spoof — the launch of “new” Scope Bacon — truly sizzled. The effort was supported by a fully-integrated ad campaign developed and implemented by Publicis Kaplan Thaler, MSL Group, Starcom MediaVest Group and included the 30-second video, “Behold!” The hilarious video was produced by East Pleasant and directed by Bradonio. Post-production was handled by Pleasant Post.



Client: Scope
Spot Title: “Behold!”
Date: April 2013

Agency: Publicis Kaplan Thaler

Production Company: East Pleasant
Director: Bradonio

Post-production: Pleasant Post

About East Pleasant:

East Pleasant, an Emmy Award-winning production company founded in 2004, is a group of creative individuals layered in years of expertise on both the agency and production sides of the advertising industry. The studio is a highly flexible entity, able to handle traditional or nontraditional TV commercials, films, web projects, episodic TV, music videos and documentaries of any scope, perfectly tailored to its clients’ needs.

Company principals – which include Directors/Founders Damien Drake, Stash Slionski and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Grey, W+K, Ogilvy, KPS+P, Anomaly and Publicis, to name a few.