The Heart of Workwear

jumP has teamed up once again with supermodel Coco Rocha and White House Black Market, showcasing the brand’s impeccable business wear in a playful new spot. “The Heart of Workwear,” directed by famed fashion photographer Ellen Von Unwerth at Serial and concepted by ceft and company new york, matches Rocha’s exuberant dance moves with a series of colorful ensembles. True to Von Unwerth’s signature style, the stark black & white palette and punctuated splashes of vibrant color come across strong through the keen editorial eye of jumP’s Luis Moreno – with help from Assistant Editor David Johnston and expert VFX work by Poetica.


Post: Jump cuts White House Black Market spot
Adland: jumP Cuts a Rug with Coco Rocha and White House Black Market